In today’s era of decentralized workplaces, aggressive retail expansion, and pan-India brand activations, businesses can no longer rely on single-location communication strategies. To truly make an impact, your message needs to reach customers, employees, and stakeholders across multiple cities—simultaneously and seamlessly. That’s where multi-city digital standee rental services step in, offering a powerful, scalable solution without the burden of hardware investment or logistical headaches.
Whether you’re planning an HR communication rollout, launching a new product across markets, participating in real estate expos, conducting investor meets, or promoting franchise openings, our service ensures your digital campaign reaches over 25+ cities in India—fully branded, CMS-synced, and ready to display on arrival.
From 10 digital standees in one city to over 100 units spread across metros like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Ahmedabad, and more—we take care of logistics, setup, content syncing, live updates, and pickup. Each unit is pre-configured, visually consistent, and professionally managed for smooth execution.
You focus on your brand’s voice and creative messaging—we handle the technology, deployment, and pan-India coordination. It’s digital visibility on-demand, tailored for modern enterprises that think and operate on a national scale.
🎯 Perfect For: Where Multi-City Digital Standee Rentals Deliver Maximum Value
Multi-city digital standee rentals are not just about screens—they’re about solving national-scale communication challenges with speed, consistency, and cost-efficiency. Whether you’re an enterprise launching a campaign across regions or a brand trying to engage diverse customer bases in multiple cities, this solution ensures your message is loud, clear, and on-brand—everywhere.
Below are the key industry segments and use-cases where this service is particularly impactful:
🏬 Nationwide Retail Launches & Seasonal Campaigns
Retail brands expanding across India often need a uniform, professional display system to announce new store openings, discounts, or festive launches. Digital standees allow marketing teams to push the same promo video or poster across all stores in real-time. No print delays, no design rework—just consistent messaging, nationwide.
Why it works: Easy to brand, centrally controlled, and ideal for short-term high-visibility campaigns.
🏢 Corporate Communication Across Branches
Large enterprises with multiple offices often struggle to maintain consistent internal communication across regions. With CMS-enabled standees in each branch, leadership messages, HR updates, and compliance alerts can be rolled out simultaneously across India.
Why it works: Delivers real-time communication across zones while reducing HR and admin workload.
👥 HR Drives, Inductions & Safety Campaigns
HR and training teams use multi-city deployments to conduct induction sessions, promote wellness programs, and reinforce safety protocols—especially in factories, logistics hubs, and regional offices. With touchscreen variants, employees can even interact with SOPs or feedback forms.
Why it works: Brings consistency to employee engagement and compliance training across distributed workforces.
🏪 Brand Promotions in Tier 1 & Tier 2 Cities
From FMCG to lifestyle products, brands can use digital standees to showcase TVCs, digital catalogues, or product demos across stores, malls, and dealerships in both major metros and emerging cities. You can even run region-specific content based on language or cultural nuances.
Why it works: Enables deep market penetration without expensive print runs or fixed infrastructure.
🏗️ Real Estate & Automobile Expo Roadshows
Builders and auto brands often participate in property expos and roadshows across India. Instead of moving AV setups or bulky equipment from city to city, you can rent digital standees locally for each event, fully branded and pre-loaded with walkthroughs, features, or price plans.
Why it works: Reduces logistics costs and simplifies campaign planning for rotating events.
🍔 Multi-Location Franchise Marketing
QSRs, salon chains, and franchise-based businesses can use multi-city rentals to roll out time-bound campaigns, new menu items, or loyalty programs in a synchronized manner. We manage branding, delivery, and pickups across outlets, helping franchises stay coordinated.
Why it works: Franchises get professional digital signage without the cost of screen ownership or tech setup.
💼 Industry-Wise Use Cases for Multi-City Digital Standee Rentals
Multi-city digital standee rentals are transforming how businesses across industries communicate, promote, and operate at scale. Whether you’re a marketing head rolling out a seasonal campaign or an HR lead standardizing communication across branches, this solution offers uniformity, flexibility, and rapid deployment—without the burden of hardware investment.
Let’s explore how different industries are using multi-city digital standee rentals to their advantage:
🛍️ Retail Chains & Lifestyle Brands
From launching festive sales to introducing new product lines, retail chains use digital standees to:
- Display promotional offers, product videos, or influencer clips
- Run dynamic visuals at store entrances, counters, or fitting rooms
- Showcase brand campaigns uniformly across cities like Delhi, Mumbai, Kochi, and Jaipur
Why it works: No delays in printing or dispatch—just plug, play, and promote in real time across India.
🏢 Corporate Enterprises & MNCs
Large companies with multi-branch offices use standees for:
- Internal HR drives, CEO addresses, and town hall updates
- Onboarding new employees with welcome messages and induction videos
- Safety, compliance, and CSR messaging on rotation across regions
Why it works: Centralized content distribution keeps your message aligned across every branch—whether it’s Gurgaon, Pune, or Hyderabad.
🚗 Automobile Dealerships & OEMs
Auto companies often launch new models or schemes across hundreds of showrooms. With digital standees, they:
- Play walkaround videos, spec sheets, and test-drive offers
- Localize language or visuals per region (e.g., Tamil in Chennai, Bengali in Kolkata)
- Promote finance schemes or accessories dynamically
Why it works: One-click content rollout across multiple dealerships, no AV setup needed.
🏗️ Real Estate Developers & Brokers
Builders and property marketers leverage standees at:
- Expo booths in multiple cities like Ahmedabad, Raipur, and Noida
- Site offices showcasing digital walkthroughs and masterplans
- Broker offices for new project briefings and launch offers
Why it works: Easily updated content keeps marketing visuals fresh across markets and multiple sales phases.
🍴 QSR Chains & Food Franchises
Quick Service Restaurants and franchises use digital standees to:
- Display digital menus, new combos, or festive meals
- Promote time-sensitive offers like “Happy Hours” or “Limited Edition Dishes”
- Run centralized content in multiple outlets (e.g., Dominos in Tier 2 cities)
Why it works: Flexibility to update menus or visuals daily without design-print cycles.
🧪 Pharma & Healthcare Chains
Hospitals and diagnostic labs rent standees to:
- Show health awareness videos, doctor profiles, or safety guidelines
- Promote wellness packages or seasonal check-up offers
- Broadcast multilingual communication across urban and semi-urban centers
Why it works: Enhances patient trust and provides clear, visible messaging—ideal for high-footfall medical zones.
🏫 Educational Institutions & EdTech Companies
Schools, universities, and education brands use standees for:
- Admission updates, entrance prep programs, or alumni showcases
- Hybrid learning content in smart classrooms or digital lobbies
- Event branding during fests or convocations across campuses
Why it works: Delivers vibrant academic messaging across locations—from metros to small towns.
🎤 Event Agencies & Brand Activation Firms
Digital agencies and event planners trust multi-city rentals to:
- Set up digital signage at client conferences, launches, or expos
- Deploy city-wise brand activations without transporting heavy AV gear
- Customize content per city, client, or zone using cloud CMS
Why it works: Saves cost, reduces manpower, and simplifies last-minute event setups.
📦 Logistics & Manufacturing Companies
Factories and warehouses across India use standees to:
- Display shift rosters, productivity targets, or safety reminders
- Run worker training videos and emergency protocols
- Promote internal HR engagement in native languages
Why it works: One centralized system helps ensure compliance and team alignment across plants.
📦 What’s Included in the Multi-City Digital Standee Rental Package?
Your all-in-one, ready-to-deploy display solution—delivered to every city you need, already branded, configured, and supported.
When you choose our multi-city digital standee rental package, you’re not just renting screens—you’re partnering with a full-service display network built to serve retail, corporate, franchise, and event clients across 25+ Indian cities.
Here’s a complete breakdown of what’s included:
✅ 1. Branded Digital Standees (Touch/Non-Touch Variants)
- Android-based digital standees in 43”, 50” or 55” screen sizes
- Available in non-touch (for passive display) and touchscreen (for interactive experiences)
- Full HD display quality, durable metal build, and anti-glare coating for indoor use
- Compact, mobile and perfect for malls, offices, expos, or retail floors
🎯 Each screen arrives pre-assembled, branded, and ready to display your content.
✅ 2. Custom Vinyl Wrapping with Your Brand Identity
- We print & apply high-quality, laminated vinyl wraps on each unit
- Fully customizable with your logo, colors, tagline, QR codes, campaign creative
- Wraps are water-resistant and fingerprint-proof, lasting the entire rental term
- Multi-location campaigns maintain visual uniformity across all cities
🎯 Professional, on-brand visibility with zero effort from your in-house teams.
✅ 3. Centralized Cloud-Based Content Management System (CMS)
- Get access to our web-based CMS to control all your standees from one dashboard
- Schedule, update or segment content by city, language, outlet, or campaign phase
- Supports videos (MP4), images (JPG/PNG), PDFs, HTML5, or live dashboards
- Realtime preview and playback history tracking to ensure proper functioning
🎯 Perfect for nationwide campaigns needing dynamic updates and regional customization.
✅ 4. Pre-Loading & Content Programming
- We pre-load your content before dispatch, according to location-based variations
- Content is arranged in playlists or schedules—no configuration needed on-site
- Our creative team (optional) can assist with formatting or repurposing assets
- Ideal for clients without in-house design or tech bandwidth
🎯 Plug-and-play simplicity—just turn on and go live.
✅ 5. Logistics, Delivery & Installation in 25+ Cities
- Our operations cover all major metros and Tier 2/3 cities pan-India
- We ensure safe, timely delivery with complete transit packaging
- Technicians handle on-site setup, power connection & orientation
- We coordinate directly with your city/branch/event manager to avoid delays
🎯 No need to arrange local vendors—our nationwide setup is reliable and hassle-free.
✅ 6. On-Demand Technical Support During Campaign
- Dedicated helpline support for troubleshooting or content issues
- Field techs available for on-site service in case of faults (TAT varies by city)
- For orders over 10 units, standby replacements or backup devices can be included
- CMS monitoring ensures uptime tracking and quick problem-solving
🎯 We back every screen with people, not just software.
✅ 7. Flexible Rental Plans & Volume Discounts
- Daily, weekly, monthly, quarterly, or annual rental durations
- Discounted pricing for 10+, 25+, or 50+ unit campaigns
- Contract extensions or mid-campaign scaling (add more screens) supported
- Transparent pricing with no hidden fees—GST invoice provided for procurement compliance
🎯 Rent for as long—or short—as your campaign needs.
✅ 8. Post-Campaign Pickup & Wrap Removal
- Once your campaign concludes, our team arranges screen dismantling and reverse logistics
- Vinyl wraps can be removed, archived, or re-used for future events (based on condition)
- Complete audit, feedback, and closure shared with your team
🎯 You don’t worry about returns or re-use—we handle the full life cycle.
📊 Popular Campaign Use Cases
How smart brands and corporates are deploying 10 to 100+ digital standees across India for high-impact campaigns.
Bulk digital standee rentals—especially in multi-city formats with 10, 25, 50, or even 100 units—are increasingly becoming the backbone of modern campaign execution. Why? Because they eliminate the need for permanent setups, reduce logistic complexity, and offer brand visibility at scale without compromising agility.
Below are some of the most popular campaign use cases where clients deploy 10+ units across multiple locations or high-footfall zones:
🏬 1. New Store Launches Across Cities (10–30 Units)
Retail brands expanding into Tier 1 and Tier 2 markets use 10–30 standees to:
- Announce new store openings with vibrant, branded displays
- Showcase TVCs, influencer videos, and product highlights
- Run the same content across all launch locations on Day 1
Why it works: One CMS can handle all locations, ensuring campaign consistency and zero print waste.
🎉 2. Pan-India Seasonal Promotions (25–100 Units)
FMCG, electronics, or fashion brands use digital standees during:
- Diwali, Holi, or Republic Day sale periods
- Mega offers and combo announcements in stores or malls
- Regional offers targeted city-wise or zone-wise using content filters
Why it works: Large-scale deployment drives footfall while central control keeps brand message sharp and real-time.
🏢 3. Internal Corporate Campaigns Across Branches (10–50 Units)
Enterprises use 10–50 screens in different offices to:
- Roll out HR drives, internal contests, or leadership updates
- Broadcast CEO messages during town halls or QBRs
- Conduct safety, compliance, or employee engagement initiatives
Why it works: Delivers unified internal messaging across distributed teams without physical handouts or emails.
🚗 4. Automobile Dealer Activations (10–25 Units)
Auto brands use standees to create uniform in-showroom branding:
- Model launches, finance offers, or exchange program awareness
- Custom regional creatives for Tamil Nadu, Maharashtra, Punjab, etc.
- Videos playing product features, service benefits, or awards
Why it works: Keeps every dealership in sync with brand voice—especially during quarterly or monthly campaigns.
🏗️ 5. Real Estate Expos & Project Campaigns (10–20 Units)
Builders and agents deploy 10+ standees at:
- Expo pavilions across cities like Delhi, Ahmedabad, Hyderabad
- Site offices for looping walkthroughs and master plans
- Broker partner offices showcasing active projects or ROI plans
Why it works: Digitally enhances the sales experience, creating visual appeal for high-value property campaigns.
🍔 6. QSR/Franchise Promotions (10–50 Units)
Food chains and cafes use 10+ standees to:
- Promote new menu launches, combo deals, and festival-themed offers
- Roll out loyalty programs or app-based ordering support via QR codes
- Maintain visual consistency in mall outlets, high streets, or food courts
Why it works: Central control ensures real-time updates; especially useful for time-sensitive promotions.
🎤 7. Conference & Event Branding (10–30 Units)
Agencies managing national events deploy standees to:
- Display agendas, speaker intros, or sponsor creatives
- Guide visitors across halls and lounges in large venues
- Collect feedback using touchscreen models at exits
Why it works: Looks high-end, offers flexibility for layout changes, and avoids expensive LED walls.
🧪 8. Healthcare/Pharma Awareness Campaigns (10–20 Units)
Hospitals and health brands run standees across their clinics and partner facilities to:
- Educate visitors on seasonal diseases, precautions, or packages
- Promote wellness programs, vaccinations, or checkup discounts
- Display doctor profiles or service highlights
Why it works: Keeps medical messaging consistent and informative across all locations.
📚 9. Education & Admission Drives (10–50 Units)
Universities and edtech firms use 10+ standees during:
- National entrance campaigns or open days
- City-wise career fairs or learning center promotions
- Virtual tour videos at partner coaching centers
Why it works: Standees create a branded, tech-savvy presence that attracts both students and parents.
🛡️ 10. Government or Public Outreach Drives (25–100 Units)
Civic departments or NGOs use standees to:
- Spread awareness about health, cleanliness, or civic duty
- Broadcast multilingual messages across multiple zones
- Deliver district-wise content updates from a single CMS
Why it works: Offers a cost-effective, mobile-ready solution for large-scale citizen engagement.
🙋♂️ FAQs for 10+ Standee Rentals
1. Can I rent 10+ digital standees across different cities with one booking?
Absolutely. Our centralized project management system allows you to book a multi-city digital standee deployment in one go. Whether your campaign requires 5 units in Mumbai, 3 in Hyderabad, and 7 in Kolkata, we handle all logistics, branding, and installations per city. You’ll receive a single invoice and unified support despite the decentralized execution. All standees are preloaded with your content and fully branded before dispatch. Real-time tracking, coordination, and campaign updates are handled from our operations hub. This ensures consistent delivery, communication, and branding nationwide.
2. What kind of branding support do you offer for multi-city deployments?
We provide end-to-end branding support, including custom vinyl wraps with your logo, campaign design, color palette, and QR codes. These wraps are professionally printed, laminated, and applied before the standees leave our facility—so every unit arrives campaign-ready. We can ensure visual consistency across cities or create regional variations based on location-specific requirements. Our creative team also helps adapt artwork for different screen sizes or languages. This guarantees your brand is presented cohesively and professionally, regardless of where it’s displayed.
3. How do I control and update content across all 10+ standees in different locations?
You’ll get full access to our cloud-based Content Management System (CMS), giving you centralized control over all deployed standees. From one dashboard, you can push content to all screens, update visuals in real time, schedule time-bound campaigns, and even target specific cities or locations. The CMS supports multiple user logins, allowing regional managers or departments to contribute. You can also preview, monitor, and remotely troubleshoot screen content—ensuring smooth execution without being physically present in each city.
4. What kind of screens are available in the 10+ rental package?
We offer a range of Android-based digital standees in 43″, 50″, and 55″ sizes—available in both touchscreen and non-touch variants. Touchscreens are perfect for feedback forms, lead capture, or product browsing, while non-touch variants are ideal for branding and looping promotional videos. All units come with full HD resolution, inbuilt media players, and pre-installed CMS software. They’re lightweight, portable, and designed for indoor environments like malls, offices, showrooms, expos, or lobbies. You can choose screen types based on the campaign’s interactivity level and venue needs.
5. How does the delivery and installation process work across multiple cities?
Our logistics team works with regional partners across 25+ Indian cities to ensure timely delivery and setup. We handle transportation, unboxing, power connections, screen testing, and even wrap inspections on-site. You don’t need to engage different vendors city-wise; we manage everything centrally. Installations can be simultaneous (ideal for nationwide rollouts) or staggered (for phased campaigns). A dedicated campaign manager oversees deployment, keeps you updated, and coordinates with your local staff or venue teams for smooth execution.
6. What’s the minimum and maximum duration I can rent 10+ standees for?
We offer flexible rental durations tailored to your campaign needs. Minimum rental starts from just 3 days, ideal for short-term expos or launches. For longer needs, you can opt for weekly, monthly, quarterly, or even annual contracts. Many brands prefer quarterly rentals for HR communication or compliance rollouts across branches. You can also extend the campaign midway, add more cities, or switch locations with prior notice. Longer durations come with better pricing, dedicated support, and content refresh options.
7. Can we use different languages or creatives in different regions?
Yes, and this is one of our most valued features. Our CMS supports regional customization, enabling you to display content in Tamil, Gujarati, Hindi, Bengali, or any language depending on the city. For instance, a real estate firm can run localized property videos in regional languages across different markets. You can upload separate creatives per location, schedule city-specific offers, or even change visuals mid-campaign. It enhances customer engagement by resonating with local audiences, while still keeping the core campaign aligned.
8. Do you offer standby units or replacements for large rentals (25+ units)?
Yes. For larger deployments, especially those involving 25+ units, we include 1–2 standby screens for each metro zone as part of the SLA. These are kept ready at strategic locations to quickly replace any malfunctioning unit. In addition, our technical team offers real-time remote support, preventive diagnostics, and field visits (in select cities) if issues arise. This proactive support ensures uninterrupted campaign performance—even during high-visibility events or brand-critical launches.
9. What’s the cost structure like for 10+ standee rentals across cities?
Our pricing is customized based on number of units, rental duration, screen size, and whether you choose touch or non-touch models. A basic package for 10+ units typically starts at ₹1,500–₹2,200 per unit per day, inclusive of branding, logistics, CMS access, and installation. We offer progressive volume discounts for 25+, 50+, and 100+ screen rentals. You’ll get a consolidated quote covering every detail—screen type, creative support, city-wise delivery charges, and support packages—making budgeting and procurement smooth.
10. How early should I book if I need 10+ standees in multiple cities?
We recommend booking 7–10 days in advance for multi-city campaigns. This ensures screen availability, branding production, shipping coordination, and local installation scheduling. However, for urgent campaigns or metro-only deployments, we can often deliver within 48–72 hours, depending on inventory. Early booking also allows better planning of your campaign calendar, team training on the CMS, and any creative revisions. Last-minute bookings are possible, but early confirmation ensures a seamless, stress-free rollout.
💬 Client Testimonials from Brands Using 10+ Multi-City Digital Standees
Real brands. Real cities. Real results.
These testimonials come from clients who ran 10+ digital standees across multiple cities for everything from product launches and internal campaigns to seasonal promos and national brand rollouts. Their experiences show how impactful and seamless multi-city rentals can be when executed right.
⭐⭐⭐⭐⭐
“Flawless visibility across 12 cities during our national product launch.”
— Kritika Rao, National Marketing Head, Glimmer Cosmetics
📍 Cities Covered: Delhi, Mumbai, Ahmedabad, Pune, Hyderabad, Kochi, and more
🗓️ Duration: 3 weeks
Feedback:
“We launched our festive product range and wanted to create high-end displays at all our flagship stores. Instead of printing hoardings city-wise, we went digital—renting 28 standees across 12 locations. Each unit came fully branded, content pre-loaded, and synced via CMS. It looked cohesive and premium. Their team even handled last-minute location changes without delays. Truly national-level support!”
⭐⭐⭐⭐⭐
“A huge win for our HR team’s pan-India communication goals.”
— Ankit Desai, Group HR Manager, Zenith Automotives
📍 Cities Covered: Gurugram, Chennai, Kolkata, Bengaluru, Indore, Jaipur
🗓️ Duration: 1 month
Feedback:
“For our Q1 employee engagement campaign, we needed to communicate company goals and reward initiatives at all our regional offices. We rented 18 standees (touch and non-touch) and had different content in different cities. The centralized CMS was a blessing. The branding looked consistent and professional, and our HR team could finally go digital without IT dependency.”
⭐⭐⭐⭐⭐
“Our multi-city Diwali offers went live on the same day—flawless execution.”
— Ramesh Taneja, Retail Operations Lead, UrbanWear India
📍 Cities Covered: Mumbai, Delhi, Chandigarh, Lucknow, Bengaluru, Surat
🗓️ Duration: 10 days
Feedback:
“We usually struggle with display parity across our 50+ stores during festive campaigns. This time, we booked 35 standees and deployed them in key markets. All the screens played our promo loop, with Hindi and regional language variations. The brand recall went up, and the visual appeal inside the stores was unbeatable. Renting made it scalable and stress-free.”
⭐⭐⭐⭐⭐
“Simplified our content rollout across remote campuses and Tier 2 cities.”
— Shruti Malhotra, Assistant VP – Branding, Bright Future EdTech
📍 Cities Covered: Bhopal, Guwahati, Nagpur, Patna, Pune, Kolkata
🗓️ Duration: 15 days
Feedback:
“We needed to display student success stories and admission notifications at our partner coaching centres. We rented 20 digital standees and deployed them across regional hubs. We used the CMS to geo-target language content. Despite the geographical challenges, the logistics and support were solid. We didn’t need to buy a single screen—just rent, run, and return!”
⭐⭐⭐⭐⭐
“The most efficient way we’ve ever run a national sales promotion.”
— Deepak Varma, Zonal Trade Marketing Manager, FreshLife Beverages
📍 Cities Covered: Delhi NCR, Kochi, Hyderabad, Jaipur, Ahmedabad, Ludhiana
🗓️ Duration: 3 weeks
Feedback:
“Our ‘Buy 2, Get 1’ offer needed nationwide visibility at local Kirana+Modern Trade outlets. We rented 50+ screens, most deployed in clusters of 3–5 units per city. The result? 21% lift in awareness, great retailer feedback, and a cost model that didn’t break our trade budget. We’re doing it again this quarter with a bigger footprint.”
⭐⭐⭐⭐⭐
“From transport expos to office showrooms—handled with ease.”
— Megha Arora, Event Director, AxisInfra Realty
📍 Cities Covered: Hyderabad, Pune, Ahmedabad, Bengaluru, Delhi
🗓️ Duration: 12 days
Feedback:
“We had to present a new real estate portfolio simultaneously at property expos in five cities and at our sales lounges. Renting 25 standees was the best decision. Branded, CMS-powered, touch-enabled—our visuals never looked better. The brand value perception jumped, and we avoided any AV shipping headache. Their city support teams were professional and quick.”
🛒 Ready to Make a Nationwide Impact? Let Your Campaign Stand Tall—Everywhere.
Whether you’re launching a pan-India brand activation, managing corporate messaging across regional offices, or planning a multi-city seasonal campaign, our digital standee rental services are built for scale, speed, and simplicity.
✅ Rent 10–100+ Android digital standees
✅ Custom branding, CMS access & regional content
✅ End-to-end delivery, setup & support in 25+ cities
✅ Flexible rental durations (from 3 days to 12 months)
✅ Touch & non-touch models available
✅ Trusted by top retail, automotive, FMCG, and corporate brands
🎯 Don’t limit your reach. Go digital, go dynamic, go multi-city—without the investment or the hassle.
Get a FREE Quote in 24 Hours!
📍 Address: Rani Jhansi Road, Jhandewalan, New Delhi – 110055
📞 Call/WhatsApp: +91 82875 93465 | +91 99994 42234 | +91 99994 42298
📧 Email: maxprodisplaysdigital@gmail.com
📌 Just share your requirements – we’ll handle the rest! ✔️ Site Visit Available | ✔️ Same-Week Installation | ✔️ One-Year Warranty 📍 Pan-India Service | Instant CMS Access | Volume Discounts Available
👉 Book Your Multi-City Digital Standee Rental Today
Let your message shine—city to city, screen by screen.